In May 2019, Roger Bennett, founder, president, and CEO, experienced a life-altering event: a transient ischemic attack (TIA), commonly known as a mini-stroke. The incident occurred during a CrossFit workout with his longtime friend, Todd, in the gym that Roger and his wife, Jessica, had built in their pole barn. As he transitioned from burpees to sit-ups, Roger suddenly felt dizzy and noticed blurred vision in his right eye. Ignoring the warning signs, he continued working out until his vision vanished completely, accompanied by a pounding headache. Instead of seeking immediate medical attention, he decided to rest. Fortunately, his vision gradually returned, but he sensed something was seriously wrong.